Platinum - we're all over it. From Kim Kardashian's fashion week dye job, which almost broke the internet, to Taylor Swift's shaggy bob, see our edit of the best celebrity ice blondes.
Want to give white blonde hair a go? Unless you have a similar hair colour to start with, getting to this point can take a lot of preparation and maintenance. A professional will not only do the job right, they'll also be able to look at your skin tone and suggest the perfect shade.
Once you've reached your platinum hair goals, be ready for the upkeep. Extreme changes of colour call for a lot of TLC, so investing in a good mask to nourish your scalp and hair once a week is essential.