We'll be honest, when New York Style Week comes around, we never hold out much hope for a beauty look that's anymore eye catching than florals in Spring. No make-up make-up and undone hair? Oh hey old friends.
But this season, the big apple decided to wake us up from our neutral beauty slumber with a hit of unexpectedly outrageous make-up. Enter the jazziest make-up trend to storm the SS19 runways - OTT lip art. And we're here for it.
From club kid-inspired rose gold glitter at Jeremy Scott, to marble effect lips at Echkhaus Latta and barely-there lip liner at Self Portrait, SS19 is all about the extra pout.
Influenced by polaroid photos of his old club-kid days, Jeremy Scott turned to himself as inspiration for this season's extravagant make-up look.
A mix of 90s nostalgia and noughties Youtube culture, Scott conjured up the glitter metallic lip look after watching lip foil tutorials online. Forget moodboards and fabric swatches, this season it's all about sending your head make-up artist (Kabuki) an inspirational vlog.
Think 80s frosted pink lips on sci-fi steroids.
Although Kabuki initially struggled to find a type of lip foil that actually looked runway-worthy, 'I ordered some, but they didn’t really work', he eventually found a method that fit Scott's sci-fi metallic vision. Not that he'd tell us where they were from...
Applying the foil onto models' lips using eyelash glue (leave that one to the pros), the strips were then whipped off bikini wax style to reveal a pair of super shiny rose gold lips underneath.
A dash of pink MAC glitter on top and Jeremy Scott had the blingest lips backstage at fashion week.
Over at Ekhaus Latta, make-up artist Kanako Takase went for a more youthful, painterly look inspired by the wild child vibe of the models - children, musicians and mums included.
Takase described the multi-coloured, hyper glossy look as, 'a watercolour, marbleised lip'. Could marble print lips be the most millennial-friendly beauty trend to hit NYFW?
Luckily you don't have to be a sculptor to nail Takase's marbleised lips. It's all about getting a thick glossy base, then streaking it with yellow, white or aquamarine.
First, apply more clear MAC Lipglass than you'd think humanly possible. Then add a bit more. Next, using a fine make-up brush dipped in watered-down Kryolanpaint, brush on thin horizontal stripes in irregular shapes. The key is to let the paint merge into the lip gloss for a more organic look marble effect.
Embracing a child-like carefree approach to this season's make-up was Thomas De Kluyver at Self Portrait.
Fresh-faced models sported clean skin adorned with minimal, graphic scribblings. Whether white kohl rays around their eyes or just their top lip lined with a pop of fuschsia, the blink-and-you'll-miss-it-make-up had a lighthearted cheekiness.
A backstage staple at New York Style Week, Maybelline were the unexpected high street brand behind the high fashion make-up look.
Prepping models' pouts with a sweep of Babylips lip balm in Quenched, De Kluyver created the half-finished lip liner by drawing on Maybelline SuperStay Matte Ink in Romantic around just the top lip.